Lisap Milano – USA has appointed hair industry veteran and celebrity stylist Cherry Petenbrink as Creative and Education Director.
With over 40 years of experience as a Stylist, Global Educator, and Salon Owner, Petenbrink joins Lisap Milano – USA to spearhead the US education division by lending her extensive knowledge of brand building, product education, and the latest trends and techniques.
From everyday to editorial, Petenbrink has made her mark as one of the industry’s top educators and stylists. Petenbrink has been a Global Educator, Trainer, and Color Specialist for Joico and Olivia Garden while also operating her own salon and spa. Her portfolio includes hair credits for The Hunger Games and styles for today’s biggest stars including Scarlett Johansen, Sebastian Stan, Nicole Kidman, Michelle Pfeiffer, and Julia Roberts. Her color, cuts and styles have also been featured in editorial spreads, campaign shoots, and top hair magazines and trade shows around the world.
“We do beautiful hair,” is core to Lisap’s commitment. With 70 years of history in hair, Lisap Milano is known for quality hair color, thoughtful ingredients, innovation and technology that respects the hair. The Italy-based company has also garnered a reputation for its dedication to client education and is now expanding these efforts in the US with Petenbrink at the helm.
Led by the talents of Petenbrink, Lisap Milano – USA’s first initiative is building a team of industry veterans and experts. Lisap’s goal is to provide 360° education at the stylist’s fingertips with classes, events, and an abundance of content.
“Lisap has presented me with the perfect scenario to give back to my industry, as Creative and Education Director of Lisap Milano – USA,” says Petenbrink. “I am excited to take on the role of creating a full range of classes, seminars, and hands-on workshops designed to enhance and elevate stylists and their skills behind the chair with Lisap Products. Recruiting and empowering a top-tier education team is a priority while working with our Global team in Italy to continue to bring cutting edge collections to stylists all over the country.”
Petenbrink and Lisap Milano will be providing readily available education through the Lisap Color Academy within the United States. In addition to the Academy, Lisap Milano – USA will launch “Cherry Sessions” a new monthly segment coming to Lisap’s socials that will feature Tips & Tricks, How-To’s, Product Knowledge, Formulations and more starring Petenbrink.
Upcoming Lisap Color Academy Classes Include: Blonde Ambition, Be Xtreme, Balanced Brunettes, Red Hot Reds and Color Correction Masterclass. For more information on education check out the Lisap Color Academy Education Calendar.