Lisap Milano Collaborates With Hair Accessory Retailer Pink Pewter, to Release Special Edition Highlighting Kits Endorsed by Pro Stylist: Stephanie Brown

Lisap Milano is announcing a collaboration with Pink Pewter, a woman-owned online retailer of luxury hair accessories and professional styling tools. Together, they are offering two exclusive Highlighting Kits that include a choice of Lisap Milano’s Light Scale Up To 9 Powder Bleach or Light Scale Charcoal Bleach and a Pink Pewter signature teasylight comb.

Leading the collaboration is Lisap Milano Senior Brand Ambassador, Stephanie Brown. Viral sensation Stephanie aka @Vividsandbalayage, has garnered millions of views sharing her professional hair tips and techniques. Highlighting kits will be available online at Trubeautyconcepts.com in the Northeast, and Shoplisap.com everywhere else.

Partnership details:
Italian hair titan Lisap Milano has over 70 years of experience leading the way in the hair industry with cutting-edge professional hair color and a passion for continuing education. Founded by stylist Mireya Villarreal, Pink Pewter is an online retailer offering hair accessories and professional salon tools. Villarreal also heads the Pink Pewter Foundation, a non-profit that provides resources and financial assistance to beauty professionals.

Lisap Milano can be found at Shoplisap.com and @lisapusa_official on Instagram and TikTok. Pink Pewter can be found at Pinkpewter.com and @Pinkpewter on Instagram. Stephanie can be found on Instagram at @Vividsandbalayage

Lisap Milano – USA is releasing their international bestseller, Lisaplex Lamellar Water BondSaver, at Premiere Columbus on October 2nd.

The Lamellar Water BondSaver is a restorative hair treatment formulated with lamellae, a compound that works in thin layers with the water on the surface of the hair to target damage in nine seconds. This bond repair treatment is a lightweight liquid that penetrates the hair cuticle to close the cuticle and increase shine more efficiently than traditional hair creams and masks.

The Lamellar Water BondSaver restores the hair in nine seconds by repairing damage caused by heat, color services, chemical treatments, environmental stressors, and brushing and combing. It’s formulated with Vegetal Protein Complex to strengthen the integrity of the hair. This treatment is ideal for all hair types and makes the hair shinier, fights frizz, increases style manageability, speeds up drying time, detangles, and smooths the hair.

Lisaplex Lamellar Water BondSaver saves time in the salon and allows stylists to perform appointments more efficiently with its nine-second activation time. Unlike other bond treatments used after color and chemical services that are left in for several minutes, this add-on service is used in between color appointments. It is also customizable and can be followed with a conditioner mask, Lisaplex HairStructure Filler, or a combination of products depending on the hair’s needs. Clients can also purchase the Lisaplex Lamellar Water BondSaver to use at home.

“The Lisaplex Lamellar Water BondSaver gives stylists and clients an easier, faster way to repair bonds,” says industry veteran and celebrity stylist Cherry Petenbrink who joined Lisap Milano earlier this year as Creative and Education Director.

Lisaplex Lamellar Water BondSaver was introduced at Cosmoprof Bologna and immediately became an international best seller. Lisap Milano is excited to launch Lisaplex Lamellar Water at Premiere Columbus on October 2nd in sizes 250ml and 500ml for salon and retail. Available at Shoplisap.com on October 5th. This is the first product from the new Lisaplex BondSaver line formulated with lamellae technology and will be followed by a BondSaver shampoo, conditioner, mask, and cream which will be released later this year.

Stylists interested in the Lisaplex Lamellar Water can register at Shoplisap.com for product updates and follow @lisapusa_official to stay up to date.

Stylists interested in the Lisaplex Lamellar Water can register at Shoplisap.com for product updates and follow @lisapusa_official & to stay up to date.

Lisap Milano – USA has appointed hair industry veteran and celebrity stylist Cherry Petenbrink as Creative and Education Director.

With over 40 years of experience as a Stylist, Global Educator, and Salon Owner, Petenbrink joins Lisap Milano – USA to spearhead the US education division by lending her extensive knowledge of brand building, product education, and the latest trends and techniques.

From everyday to editorial, Petenbrink has made her mark as one of the industry’s top educators and stylists. Petenbrink has been a Global Educator, Trainer, and Color Specialist for Joico and Olivia Garden while also operating her own salon and spa. Her portfolio includes hair credits for The Hunger Games and styles for today’s biggest stars including Scarlett Johansen, Sebastian Stan, Nicole Kidman, Michelle Pfeiffer, and Julia Roberts. Her color, cuts and styles have also been featured in editorial spreads, campaign shoots, and top hair magazines and trade shows around the world.

“We do beautiful hair,” is core to Lisap’s commitment. With 70 years of history in hair, Lisap Milano is known for quality hair color, thoughtful ingredients, innovation and technology that respects the hair. The Italy-based company has also garnered a reputation for its dedication to client education and is now expanding these efforts in the US with Petenbrink at the helm.

Led by the talents of Petenbrink, Lisap Milano – USA’s first initiative is building a team of industry veterans and experts. Lisap’s goal is to provide 360° education at the stylist’s fingertips with classes, events, and an abundance of content.

“Lisap has presented me with the perfect scenario to give back to my industry, as Creative and Education Director of Lisap Milano – USA,” says Petenbrink. “I am excited to take on the role of creating a full range of classes, seminars, and hands-on workshops designed to enhance and elevate stylists and their skills behind the chair with Lisap Products. Recruiting and empowering a top-tier education team is a priority while working with our Global team in Italy to continue to bring cutting edge collections to stylists all over the country.”

Petenbrink and Lisap Milano will be providing readily available education through the Lisap Color Academy within the United States. In addition to the Academy, Lisap Milano – USA will launch “Cherry Sessions” a new monthly segment coming to Lisap’s socials that will feature Tips & Tricks, How-To’s, Product Knowledge, Formulations and more starring Petenbrink.

Stylists interested in taking their creativity and education to the next level with Petenbrink can register to receive updates at Shoplisap.com and follow @lisapusa_official & @hairbycherryp

Upcoming Lisap Color Academy Classes Include: Blonde Ambition, Be Xtreme, Balanced Brunettes, Red Hot Reds and Color Correction Masterclass. For more information on education check out the Lisap Color Academy Education Calendar.

Light Scale Charcoal Bleach lifts up to 10 levels that creates perfect blonde and leaves hair healthy and hydrated.

Of all the hair color products we have at our disposal, bleach is probably the most versatile— whether a client wants to add subtle highlights or go from pitch black to platinum blonde, professional hair bleach helps us achieve the clean slate we need to work our magic. If you’re like me, you may have learned in school that bleach is bleach regardless of what a brand may claim about its formula and that all bleaches are the same. But, despite what we may have been told, the formula we choose to use is important and some are better than others.

Tailor Made to maintain the original beauty of your blonde hair. The new professional anti-yellow system for blonde, lightened, bleached or naturally white hair.

From icy highlights to all over platinum blonde, combatting brassiness is one of the biggest challenges to maintaining white, blonde, and highlighted hair. As hairstylists, we know that creating the perfect blonde shade starts with the lightening process, but it ends with the anti yellow products to keep our client’s hair bright and brass-free.